
(Source: Spotify)
In a scene that thrives on bravado, myth-making, and fast-moving social media traction, Jaad, a prominent figure in the Scottish rap community, has dropped his latest track, Achoo. Bold, technically sharp, and undeniably catchy, the song stands out.
On Achoo, the producer tag at the beginning reveals Will.B and he shines, starting the track with a distinct mouse click, a subtle nod to what it takes behind-the-scenes of the production process, alongside a strong feminine vocal backing before dropping into tight drill beats. Jaad then comes in heavy with bars. The bass is round and warm, knocking you back without crowding the mix. The trap triplets also carry the song’s raw energy.
Lyrically, Jaad moves with swagger, delivering lines about staying alert, hearing lies, living fast, bringing his team up, and, as he states, the pursuit of money above all else. He declares he’s “been a man since the womb,” a line delivered with defiance and self-assurance, typical of his brash lyrical style.
Achoo’s beat is undeniably catchy, and the team he references has clearly brought the heat. The release comes at a time when Jaad is gaining serious online traction, creating a reputation not only through music but also through a cultivated social media presence. Like many artists navigating visibility in today’s landscape, the line between art, image, and influence is increasingly blurred, Jaad’s ability to create compelling, dynamic sound stands out; it’s a bit of an earworm.
With Achoo, he reinforces his skill to craft powerful music that resonates, proving that in an era where artists are more accessible and scrutinised than ever, it’s the strength of the music that drives his rise at the intersection of sound, persona, and platform.